New active enrollments
across three gyms in a 60-day trial window
Proven Results
Growth that shows up in your numbers.
We track what actually matters — booked trials, show rates, enrollment conversions, and cost per new member. Every campaign we run is measured against outcomes your business cares about, not vanity metrics.
Three gyms. Two years of data. One variable.
We took over paid marketing for three independent ninja gyms for 60 days — same locations, same staff, same season and pricing as the year before. The only thing that changed was the marketing. Here's what that produced.
Average cost per enrollment
$6,427 in total ad spend ÷ 182 verified new students
Monthly recurring revenue added
at a $100/mo standard enrollment valuation
Year-over-year enrollment lift
Marlborough, Murray, and Hudson — same season, same staff
Payback on acquisition cost
recurring tuition vs. one-time cost per enrollment
New students in six months
Fairfield, OH — proof the lift sustains past the trial
Four markets. The same playbook.
Each of these is a real market we ran the full system in — paid Meta acquisition, a GoHighLevel pipeline, AI-assisted trial booking, and iClassPro enrollment. Same approach, measured against the prior year.
Marlborough, MA
Identical baseline — then +62% when the ads turned on.
The Challenge
Before the trial, the gym's February enrollments were flat year over year — 32 in 2025 and 32 again in 2026. An identical pre-trial baseline meant any change during the trial couldn't be written off as a good season or a lucky month.
Our Approach
We launched paid Meta campaigns with multiple creative angles tested against each other, routed every lead into a GoHighLevel pipeline, booked trials with an AI conversation assistant, and synced enrollments through iClassPro — managed and pruned daily, not set-and-forget.
Outcomes
- Trial-month enrollments rose 55 → 89 — a 62% YoY lift
- 258 Meta leads at a $6.90 cost per lead
- Flat pre-trial baseline (32 = 32) rules out seasonality
- The only variable that changed was the marketing
Murray, UT
A declining market — reversed, then doubled.
The Challenge
This market was actually softening. Pre-trial enrollments were down 18% year over year (38 in 2025 to 31 in 2026). The job wasn't just to grow — it was to reverse a downward trend first.
Our Approach
The same full-funnel system: targeted Meta acquisition, multi-angle hook testing, a GoHighLevel pipeline with AI-assisted booking, and iClassPro enrollment sync, all actively managed across the trial window.
Outcomes
- Full trial-window enrollments rose 41 → 88 — a 115% YoY lift
- Reversed an 18% decline and more than doubled enrollments
- 290 Meta leads at an $11.19 cost per lead
- Causation, not coincidence — the trend flipped when ads went live
Hudson, NH
Enrollments tripled year over year.
The Challenge
A single strong month can look like luck. We needed a clean year-over-year comparison the owner could verify against their own enrollment records.
Our Approach
Tight local geo-targeting and family-focused creative drove leads into the same GoHighLevel + AI-booking + iClassPro pipeline used across every trial market, with daily optimization throughout.
Outcomes
- April enrollments rose 12 → 32 — a 167% YoY lift, owner-confirmed
- +20 net new students at one gym, in one month
- ≈ $44 cost per new enrolled student
- The owner reports many new prospects mentioned seeing the ads
Fairfield, OH
Six months on the system. 139 new students.
The Challenge
A 60-day spike is encouraging, but owners want to know it holds. Fairfield is the long-arc proof — what the trial gyms look like once the system has been running for half a year.
Our Approach
The same Meta + GoHighLevel + AI-booking + iClassPro system, run continuously for six months instead of a single trial window — steady acquisition, nurture, and enrollment month after month.
Outcomes
- 139 new students over six months on the system
- ≈ $13,900 in monthly recurring tuition added at standard valuation
- Proves the trial-period lift sustains — it isn't a one-month bump
- A blueprint for what every trial gym becomes by month six
What changes when you make the climb.
Activity-based business owners don't have time for marketing that doesn't work. Here's what working with Second Summit actually delivers.
Ad spend you can finally see working
No more guessing whether your campaigns fill classes. Every dollar is tied to trials booked and revenue influenced — so you know exactly which channels and creative drive growth, and it shows up in your trial numbers.
Leads answered in minutes, not days
Automated follow-up responds to every inquiry within minutes, turning prospects that used to go cold into booked trials — with zero extra work for your front desk.
Marketing built for how your gym runs
Not generic tactics bent to fit. We build around your sales cycle, your seasonality, and your margins — because activity-based businesses don't grow on the same playbook as everyone else.
We only count what converts.
Every reporting framework we build is tied to real business outcomes — not impressions, not clicks, not leads that never showed up.
Booked Trial Tracking
We attribute every booked trial back to the ad, campaign, and creative that drove it — across Meta, organic, and any other source. You see exactly where your volume is coming from.
Show Rate Monitoring
A booked trial that doesn't show up is worth nothing. We track your show rate by traffic source, offer type, and time period — and build automation to push it higher.
Cost Per Enrolled Member
We work backward from enrollment, not just from cost per lead. If a channel drives cheap leads that never convert, that shows up in our numbers — and we kill it.
Funnel Stage Attribution
GTM, GA4, and Meta CAPI give us clean data at every stage: impression → click → opt-in → booked → showed → enrolled. No black boxes, no guessing.
Ready to see these results at your gym?
We take on a limited number of new partners each quarter. If you're serious about filling your schedule with a full-funnel system that's been proven in this industry, apply now.